Marketing

Marketing

Programme overview

The MBA Marketing programme emphasizes the managerial tasks required to match the marketing resources of the firm (product, distribution, promotion, pricing) to consumer needs. Participants will gain a proficiency in the latest methods and concepts for understanding customer behaviour and for devising effective marketing strategies to create a competitive advantage in their respective industries. Hence, participants will develop a comprehensive and profoundly ‘integrative’ knowledge of marketing by acquiring a critical perspective on the practical application of marketing management theory.

Course Structure

Year 1

Semester 1Semester 2
CODE/COURSE TITLECREDITCODE/COURSE TITLECREDIT
GBUS710: Managing Organization3GBUS714: Business Economics3
GBUS711: Accounting for Decision-Making3GBUS715: Information Systems3
GBUS712: Analytic Skills for Decision-Making3GBUS713: Business Environment3

Year 2

Semester 1Semester 2
CODE/COURSE TITLECREDITCODE/COURSE TITLECREDIT
GBUS716: Marketing Management3MKTG701: Marketing Communications3
US717: Managing Operations3SCMT705: Supply Chain Management3
GBUS718: Managerial Finance3MKTG702: Services Marketing3

Year 3

Semester 3
CODE/COURSE TITLECREDIT
MKTG703: Strategic Marketing3
MKTG705: Marketing Research3
GBUS720: Strategic Management3
GBUS700: PROJECT6

CONTACTS

Programme CoordinatorSecretariat
Dr Bernard Acquah-Obeng
Email: bacquah-obeng@gimpa.edu.gh
Tel: 0302401681 Ext 1107
Email: gradsch@gimpa.edu.gh
Tel: 0302401681 Ext 2219
Office Location: Graduate School Secretariat
Room 215/216, Syndicate
Block (SB)
Business School
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The Presbyterian University College is conceived as a response to the challenge presented by the high demand for student admission in Ghanaian Universities (low access), the perceived lowering of academic standards and the erosion of moral and ethical values in the Ghanaian Society. It will relate its programmes to the developmental needs of Ghana in the 21st Century and beyond, in terms of traini...

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